[Download] "New Brand Fundamentals" by Marco Barel " eBook PDF Kindle ePub Free
eBook details
- Title: New Brand Fundamentals
- Author : Marco Barel
- Release Date : January 01, 2019
- Genre: Management & Leadership,Books,Business & Personal Finance,
- Pages : * pages
- Size : 1812 KB
Description
What is the difference between a successful brand destined to grow and last over time, from one that is not?What makes Nike, Rolls-Royce, Lego and Amazon become reference points in people’s minds all over the world? New Brand Fundamentals investigates the meanings, the values and the strategies behind a term so widely used yet difficult to define. Rediscovering the true nature of the brand and identifying its core elements are the key to transcend the logic of competition based on products and services and to construct a solid, long-lasting foundation, capable of winning the challenges of rapid market changes and consumption habits that companies face every day. Can a different approach transform the destiny of a brand? The insights, analysis and case histories covered in this book respond positively to this question offering leaders, managing directors and entrepreneurs all the tools necessary to cultivate their brand and build an endless future with infinite possibilities.
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